Make Neighborhoods Great Again.

Reduce storefront vacancies by using better neighborhood data, 
starting with suggestions from the people who live there.


Why are there so many empty storefronts? 

Long, Expensive Leases

Buildings try to hold out for 5-10-20 year lease agreements that only chain retailers can support. However, the lifespan of chain retailers is dwindling at a record pace. Rents and lease commitments are so high, most small businesses cannot compete.

Poor Quantitative Data

Commercial opportunities are evaluated on a few, misleading data points, such as the volume of foot traffic. This assumes you need a high volume of people to compensate for a low conversion rate. They also emphasize surface-level demographics, judging neighborhoods by age, household income and other one-dimensional data points.

Outdated Retail Models

Most retail or commercial tenants are formulaic and outdated. Customers are no longer just consumers of clothes, electronics and other commercialized things. They are conscientious consumers of experiences and unique, meaningful products.

OurHood listens to residents
and learns how they live.

We help find a higher concentration of converting customers through  qualitative research and more meaningful behavioral data.

OurHood's Neighborhood Surveying

Post signs on empty storefronts

The signs ask passerby to submit their ideas for what should move in next. Users are prompted to text their idea to an SMS short code.

Engage in our SMS survey

Users text “Myhood” to the short code, which engages a 5 question survey about what they would like to see move into that space next.

Aggregate responses with
proprietary behavioral data

Qualitative responses are combined with OurHood’s proprietary mix of behavioral data that provides a richer and more meaningful representation of a neighborhood’s true needs and opportunities.

Neighborhoods have a lot to say.

We’ve heard great ideas from neighborhoods all over. People are passionate about where they live and what goes in it.

“Craft store - like Blick or Artists and Craftsmen. This is an artist neighborhood! The closest craft store is on the east side.”
25 y/o
Greenwich Village, NYC
Resident for 8 years
“Trader Joe’s or some other grocery store. We need more things to build a community. Currently a lot of expensive restaurants and busy bars. For those of us who live here we want places to exercise, green spaces to breath, grocery stores to buy food. Would also encourage affordable housing stock be kept available for a diverse, vibrant  community.”
33 y/o
West Loop, Chicago
Resident for 1.5 years
“Healthy affordable food restaurant like Sweetgreen or Lyfe Kitchen type place. There are zero healthy food options here. We don't need any more bars or coffee shops.”
40 y/o
Logan Square, Chicago
Resident for 4 years

Contact Us

Get in touch to discuss ways to optimize neighborhoods
and better identify commercial opportunities.

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